LTS inTouch™

Social Media Marketing Analysis Steps

 1. Questions/Answers

• Are you benefiting?
• How do you know which tools are right for you?
• How to set limits.
• It’s not for everyone.

 2. Steps to create a successful promotional campaign

• Identify your objective
• Identify your target market
• Determine methods of contact
• Create your main message
• Define the cost
• Set a timeframe
• Review response and results

 3. Mistakes that can be made

• No way to sign up – must have an opt-in/auto sign-up ability
• Not staying on the level – “We only have 9, I mean 12, I mean 15 left.”
• Selling direct – Don’t sell direct via Twitter direct messages
• Waiting – don’t make everything last minute and urgent
• No Info, All Promo – must send out free and informative, not just promotion
• Not having a target audience
• Not having a clear and consistent marketing message
• Not knowing your product or service – it will sell itself
• Wrongful relationship building – must build upon know – like – trust
• Not educating potential customers about your product or services
• Don’t offer anything – must offer customers a bonus for acting NOW