Think about what would delight them, offer it, and reward them for buying.
Website Consulting and Analysis
Design should reflect the professionalism and tone of your mission and of your press releases.
Be sure you can collect the names and email addresses of people who visit your website. These people are warm leads.
“Compelling Free Offer”
What is it? Don’t give away the store.
Builds your credibility
Word of mouth marketing catches fire
Allows you to share through joint ventures and strategic partnerships
Email Marketing
Newsletter/eZine development
Keep in touch with your prospects, develop a relationship with them, and eventually promote and sell to them.
Essential to build using permission based system.
Measurable.
Analyze conversion rate
Analyze how many subscribers viewed the email
Communicates your message to your core audience
Continuing source of leads or business from your most qualified potential customers – your current customers.
Great way to maintain contact with your customers and keep them up to date on your services.
Publishing a professional newsletter helps establish your company as an authority and leader in its field.
Improves name recognition and sets your company apart from the competition in the minds of readers.
Allows you to give more in-depth information to readers. This is especially important when you are trying to educate consumers about complex products or services.
Press Release Submission and Optimization
This is becoming an increasingly popular form of marketing. Just as optimizing your website is vital to boost search rankings, so too is optimizing your company press releases.
Internet news compilers help steer visitors to news sources much like search engines direct traffic to websites, making it more effective for a press release to be optimized.
Benefits:
Improves the visibility of your news to your target audience.
Utilize keyword research and analysis in order to use the appropriate words and use of similar words and variations.
Provides greater focus on your target audience and news search engines.
