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LTS inTouch™

Social Media Marketing Key Benefits

Using a combination of internet marketing and social media strategies, we generate traffic, links, and authority for you: placing your business as THE place to go in your industry.

Generate Traffic Using Tools Such as Newsletter Blasts

  • Build social media presence
  • Get more links to your site, increasing its ranking and authority
  • Build a wide network of followers and friends
  • Increase influence

Build Your Social Influence          

  • What is your unique story?  We will help you share that story as widely and efficiently as possible so you can influence those you wish to reach.
  • Driven by positive associations with your brand.  Created through engaging contributions to your social networks, and by sharing relevant content on social media sites.

Increase Your Online Visibility

  • Your business will benefit from improved search engine positioning, more links to your site, and increased authority status.
  • Your business will benefit from content syndication in order to position your site as the best solution in your market.

Become Social Media Preeminent

  • To remain significant, you must build your social media status and become the dominant player in your topic area.

Develop Strategy Then Utilize Tools

  • Understand what business objectives you want to reach by engaging in social media
  • Acknowledge the time frame for your business objective and shorten your sales cycle
  • Focus on depth rather than breadth
  • Tests your level of participation to define how much is enough
  • Adopt new technology thoughtfully

Knock Down the Myths About Social Marketing

  • Social media is free
  • Popularity is the best measure of expertise
  • Everyone can be successful in this space

Learn the Secrets of Great Content Creation

  • Listen to what your visitors want and need
  • Keep learning
  • Put parameters around your content production

Brand Yourself Simply

  • Register the same username on every social site you participate in
  • Use the same profile picture on every social site
  • Decide what you want to be known for – and then share this

Build Your Email List on Social Media Sites

  • Twitter – use hashtags to organize and appear in trending topics
  • Facebook
  • LinkedIn

Integrate Great Hints for Building Lists

  • Follow up new signups with Welcome email and sample newsletter
  • Provide newsletter content that is valuable and worth forwarding
  • Archive your newsletter so bloggers, Tweeters, and other social networkers can link back to your content, spreading it virally
  • Read Terms of Use before promoting on any website
  • Invite readers to follow you on Twitter/Facebook from your newsletter

Build Trust Using Social Media

  • Make your profile shine – this is your calling card
  • Provide top notch content – relevant, pertinent, informative
  • Be real
  • Be gracious – acknowledge people in your network
  • Think win-win – be generous and link to others notes/videos and Twitter

Improved Customer Service & Customer Insight

  • Utilize positive or negative comments about customers' experiences in order to deliver much faster, more effective customer service
  • Immediate response customer support delivery
  • Consumer driven idea generation
  • Feedback from real people rather than paid focus groups

 

  

 

            

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