inTouch™is a specialized approach to assist fundraising organizations and small businesses with the development and implementation of strategic online marketing strategies using social media tools, sites, and applications to connect with customers and prospects in order to create influence.
While social media is in its new stages where companies are concerned, when used properly it allows for meaningful communication and exciting branding.
inTouch™ helps navigate this emerging opportunity.
Via identification and analysis, inTouch™ helps you develop a strategy that will drive your goals. Once set, we research the most appropriate social media platforms, develop a detailed approach according to your objectives, implement tracking and monitoring tools and launch your campaigns. We can maintain the system for you or turn over control to you.
One of the biggest misconceptions is that social media is only for large brands. But a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.
Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. For a small business looking to increase referrals, social media can be a powerful tool.
In the industrial age, efficiency trumped personalization and people didn’t mind where they bought from as long as the price was right. But this mentality has changed and consumers once again look for the personalized approach from large and small businesses. The Internet has helped us to find anything we want, but has also brought on a mistrust of advertising. The consumer again wants to know the business owner’s name and that he can be trusted. Small businesses must focus on their core customers and social media allows for these relationships to be forged easily and quickly.
According to a leading industry expert, social media influence is built by combining the power of relevant content + repurposing + massive syndication to reach the ultimate goal: To become the most visible and trusted expert in your industry, the one invited and retained in your target customer’s channel.
