Local Social Networks such as Yelp - For local businesses with a storefront, sites like Yelp can make a real impact. Yelp allows businesses to create listings with all the necessary information for a consumer to find you, while other customers can review and comment on your business. Many of these sites will let business owners “claim “ their listings and add information, such as phone numbers, store hours, menus, etc. Consumers use local social networks to find businesses, but also to get social proof when making a decision. They use comments and reviews to go with the “best” listing. Because of the demographic these sites target (people ready to make a decision) small businesses can see a great return from local social networks.
Blog Community Development – RSS feed (Social Hub)
RSS is most commonly translated as "Really Simple Syndication" but sometimes is called "Rich Site Summary.” It is a family of web feed formats used to publish
frequently updated works—such as blog entries, news headlines, audio, and video —
in a standardized format.
Blogs have become extremely popular and can be a key tool for internet marketing. Since 2002, more than 100 million blogs have launched, although most are not worthwhile. Since social media is all about conversation, you need to contribute to
get noticed. Blogs allow you to engage in an ongoing conversation with the community and to produce fresh content.
They allow website users to get a more intimate, personal feel for your business or organization, while also learning more about what your website and services have to offer. They are easy to use and do not require a skilled programmer or technician to update or maintain.
When most businesses begin a social media campaign, they tend to focus on the usual staples such as Facebook and Twitter. Forgetting to incorporate your own site into the process can be a critical error.
If you are going to ask your consumers to connect with you on other sites you must
give them a reason to visit yours. We will help ease the burden of the time consumption that a blog requires. It creates a way to connect with users on your own website while keeping them engaged with relevant insights.
Key Benefits:
Sharing announcements
Providing more information regarding your products and services
Sharing opinions about your products and services that would not otherwise fit on your website
Creating a Web 2.0 community for your organization
Help your Google ranking
Allows you to use your own site to tie your social profiles together
Give readers a reason to visit your site
Online Surveys & Reviews
Online surveys, ratings, and reviews enable customers to voice their opinions online regarding a product or service.
Benefits are derived from legitimate, direct feedback via surveys and raised visibility for products and services via ratings and reviews. This will help your customers to make informed purchasing decisions since they prefer opinions of similar people. These tools will help drive sales, generate brand advocacy, and improves search results.
Building Your List
Capturing email addresses through regular web, phone, mail, and in-person customer interactions to grow an opt-in email marketing program.
