Compiled from a post by Jason Donn - August 14, 2009
Fact: By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network.
Fact: Social Media has overtaken porn as the #1 activity on the Web.
Fact: 1 out of 8 couples married in the U.S. last year met via social media.
Fact: Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
Fact: If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.
Fact: Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this).
Fact: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.
Fact: 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.
Fact: 1 in 6 higher education students are enrolled in online curriculum.
Fact: % of companies using LinkedIn as a primary tool to find employees….80%.
Fact: The fastest growing segment on Facebook is 55-65 year-old females.
Fact: Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
Fact: 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
Fact: Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
Fact: What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
Fact: The #2 largest search engine in the world is YouTube.
Fact: Wikipedia has over 13 million articles…some studies show it’s more
accurate than Encyclopedia Britannica…78% of these articles are non-English.
Fact: There are over 200,000,000 Blogs.
Fact: 54% = Number of bloggers who post content or tweet daily.
Fact: Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
Fact: If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.
Fact: Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0.
Fact: 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
Fact: 34% of bloggers post opinions about products & brands.
Fact: People care more about how their social graph ranks products and services than how Google ranks them.
Fact: 78% of consumers trust peer recommendations.
Fact: Only 14% trust advertisements.
Fact: Only 18% of traditional TV campaigns generate a positive ROI.
Fact: 90% of people that can TiVo ads do.
Fact: Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
Fact: 25% of Americans in the past month said they watched a short video…on their phone.
Fact: According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available.
Fact: 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
Fact: In the near future we will no longer search for products and services they will find us via social media.
Fact: More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Fact: Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second.
Fact: Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser.
